A 16-day Instagram plan that teases the spin-out, reveals Wofi on launch day with leadership voices, then explains what it does and what stays the same for retailers.
Each phase hands the audience to the next: curiosity, reveal, credibility, understanding, then settling in.
Something is spinning out of WOGOM. Origin story, ₹380+ Cr proof point, the timing problem.
Launch film unveils the Wofi name and logo. Founders speak the same day.
COO, Fintech Head and Business Head explain why credit needed its own team.
What changes vs stays, use cases, how it works, credit with context.
Post-launch film reinforces the brand line: Flexible Credit for Every Order.